Brand Your Uniqueness

In addition to networking events, I try to attend conferences that either inspire, empower or educate me. My intention is to continue to push forward by surrounding myself with those who have much more experience and exposure as business owners. Earlier this week, I attended the 15th Annual Moving Your Business Forward conference hosted by the Atlanta Tribune. The event started with a panelist of representatives from several big named corporations including Home Depot, AT & T, Grady Hospital, GoDaddy and of course Atlanta Tribune. The panelist provided insight about how small business owners can present themselves to big corporations and the importance of preparation for the opportunity. The topics ranged from professionalism to scalability of your business model.

Afterwards, there were breakout sessions that focused on new technology, live business pitch, and branding in the current social media climate. Shawn Pfunder, Senior Communications Director for GoDaddy was the highlight of the event. Shawn also interviews small business owners for Steve Harvey’s Funderdome show on ABC.

Shawn’s been working with freelancers, entrepreneurs, and business owners for more than 20 years. He’s consulted companies large and small on communication, social media, and marketing strategies. At heart he’s a small-business superfan. He believes that working for yourself is one of the most courageous and creative moves anyone can make.

Three small business owners were selected to share their pitch with the audience who would vote for a winner.  After each pitch, Shawn Pfunder asked a series of questions about each company to gauge their marketing strategy to create and expand their online presence. The winner Yvette Pegues owner of Your Invisible DisAbility Group captured the audience with her passion for her business.  In addition to sharing her business model and strategy, she shared her real life experience about what it was like to live with a disability.  Although she is paralyzed she discussed her refusal to allow her disability to take over her life.  Yvette has a very active life that includes skydiving.  Her words were inspirational and spoke to the courage that all business owners need to find their passion and follow their purpose.

The last segment was a presentation by Shawn Pfunder as he shared the importance of finding your identity as a person and incorporating your uniqueness into your brand. He provided multiple examples of how creating your authentic story and allowing yourself to be less than perfect is what makes your brand unique and relatable.  He discussed how social media is key to your future growth potential and provided tips on how you can share your uniqueness over social media.

The more human you are, the more likely you are to standout. – Shawn Pfunder

I walked away with a lot to think about.  I immediately sat down to think more about my personal and business identity and how I could marry the two. I created a list of the top ten things that identify or define who I am. Then I did the same with my business.  I almost instantly saw the advantage of this exercise. I could see where I am not connecting my uniqueness with the service I provide.  I instantly started thinking of ways to rectify this. This event was very eye-opening and I definitely walked away with more than I expected. If you are trying to create your brand start by making a list of the top ten things that define you and your company.  I’d love to hear your feedback below.

Peace and Blessings

 

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