It’s the fourth quarter and 2017 has been good to me. I’ve learned so much about entrepreneurship. No matter how much research you do, nothing can teach you better than real life experiences. Here are the top six things I learned in the last six months.
Businesses are cyclical. I anticipated my slow season and had a one-dimensional idea of what I could do when it arrived. I wanted to spend time with family and friends. That, however, wouldn’t keep my business relevant or in the minds of potential customers. Since my slow season started earlier than anticipated I had to create a new plan. That plan included me finishing my book, attending more networking events, vending at conferences and self-educating in preparation for the next season.
Multiple streams of income are imperative. Yoga and meditation provide meaning and direction. I love sharing it with other people. I’ve come to understand it is just a gateway to other opportunities. In addition to mindfulness services, I offer meditation supplies at events along with my book. I also provide Reiki healing sessions. All are elements under a wellness umbrella. In addition, I am still a CPA and work on contract assignments as needed.
Businesses will sell you anything, including what you do not need. My biggest lessons this year have been related to paying for services I didn’t need. I take accountability because it’s my responsibility to make educated purchases. I quickly came to understand that some businesses will knowingly sell you something of no real value to your business. They are in the business to make money. I started my business to help, empower and inspire other people which leave no room for misleading others. It’s not necessary. I believe people are lead to me and I have a spiritual responsibility to handle them with love and care. I learned to do more research on the front end and ask other business owners for referrals.
Leveling up is key. I’ve been paying my dues and making my rounds. I’ve gotten comfortable in my arena and I’m now starting to see the same faces. I recently decided it was time for me to find a new circle. My intent is to maintain a presence in the current one but to also put myself in a room with people who can teach me more. This is necessary for my long-term growth and prosperity.
Ask for what you want. I am used to being independent and having to figure it out on my own. Entrepreneurship is all about relationships. You have to ask for support. You have to personally invite others to your events. You have to ask for event and product sponsorships. In the business world asking for what you want is not frowned upon. This is new territory for me but I am up for the challenge.
The best way to establish yourself as a leader in your industry is to plan your own event. Since I published ’60 Affirmations and Reflections for Entrepreneurs’, I’ve been looking for speaking engagements to promote it. The only roadblock is that I am not known as a speaker, I am still considered a newbie in this arena. Therefore, I have been turned away more times than I’d like to admit. I don’t take it personally because businesses have to protect their brand and affiliations. Then one day it hit me, instead of asking others for a seat at their table, why not create my own damn table and movement. If I want to prove I’m a great speaker, then I have to create a speaking event. This lead to the birth of ‘Quit Your Job in 90 Days’, an event designed for attendees to walk away with an actionable plan to leave an unfulfilling job. Ever since I made that decision two major opportunities have opened up for other events. It’s almost like the doors came off the hinges. Someone actually told me they researched me and they knew my story. That is the highest honor to have another organization seeking me out to speak to their audience.
There is no right way to plan for entrepreneurship. While there are some overall commonalities that entrepreneurs will face, everyone’s journey will also be different. Hopefully, some can find value in my experiences and keep them in mind in their own journey. Keep what you need and toss the rest.
Peace and Blessings