Living In My Truth: Life of a Hyphenated Hustler

 

tiffanie-happy-hour-headshot-004

Majority of my focus last year was on building my wellness business, I decided to shift gears in the fourth quarter to dip my foot back into the accounting world. Actually, once I made up my mind that I would be leaving my corporate job, I immediately created Luellen Consulting Services LLC which of course provides accounting services. I made this decision for several reasons a) I have an amazing skill set and a wide range of experience b) I have always been mindful of not burning bridges and maintaining good work relationships c) I am professional and relatable. This means I allow others to see my authentic self and others can connect with it. I can see a task to completion and not be afraid to recite trap music while I’m doing it. I can run a department and share a funny story about my perspective on life. Years ago I thought you could only be one way at work and you had to hide your true identity until after hours. Transparency requires you to live both lives at the same time.

Transparency has no parameters, it’s freeing to the spirit. It’s, even more, freeing when you can share your story about balancing your real life journey. My current journey involves me being a hyphenated hustler. I am a full-time entrepreneur that on occasion works a corporate 9 to 5. I am a planner and like to think ahead. I maintain a certain financial threshold that I consistently check to make sure I am on track to keeping a roof over my head and being able to run a business. I also know as a new business owner, which means everything you make the first couple of years has to be reinvested immediately to ensure longevity. While I made pretty good income from my business in 2017 ($40K), it was a bit inconsistent and I had to use some of my savings. Prior to 2017, my business income never surpassed $10K so I’m proud of my progress. I would also like to keep the momentum going and gain more consistency. In order to do that I have to keep my business funded. Funding will allow me to continue advertising, marketing, and networking to keep my brand relevant. Needless to say, I had to think about what can I do to raise a lot of money to sustain my wellness business as I go into 2018. The answer was of course to moonlight in my old vocation.

I initially had mixed emotions about it. I was concerned about how I would balance full-time entrepreneurship with a corporate 9 to 5. I have gotten used to a more open schedule but I reasoned with myself that it’s short term so I could push through the fear. I spend the first 2-3 hours of my day working on my business before I head out to the 9 to 5. I also work over lunch and after work to keep things going. When you are passionate about something, it’s hard to sleep without pursuing it. I do my best Monday through Friday then use the weekends to do everything else.

Mindfulness

I was also concerned about how others would view my choice. Here I was planning a Quit Your Job Conference but working a 9 to 5 to help fund the event. The truth is all of my decisions are related to staying in business. Rather than go out of business due to pride, I had to let my fear go. I could either temporarily balance the two or deal with the consequences of not surviving and having to permanently go back into the corporate world. The lesson learned was most people judging my decision have probably not ever stepped out into entrepreneurship and would only understand once they had the experience. Living your dream is a process and very humbling, yet every step is rewarding and takes you out of your comfort zone into the unknown. The beauty of consulting is I still have the option of leaving once my goal is met without creating bad ties or burning bridges. I also have the option of working with the same company at a later date if I choose. In a full-time position sometimes your soon to be former employer take your decision to leave personal and will shun you because they are disappointed or upset. Being a consultant says my time here is limited and I don’t have to hide it. You also earn a lot more per hour as a consultant. My ultimate goal from a consulting standpoint is to hire a couple of people and eventually only serve as manager. Therefore, the connection I am making today, I can use at a later date as well. As a hyphenated hustler, you always have to think five steps ahead. I’ve made peace with my decision and I’m looking forward to 2018 being better than 2017.

Peace and Blessings

 

 

 

Advertisements

6 Months and Counting

It’s the fourth quarter and 2017 has been good to me. I’ve learned so much about entrepreneurship.  No matter how much research you do, nothing can teach you better than real life experiences. Here are the top six things I learned in the last six months.

Businesses are cyclical. I anticipated my slow season and had a one-dimensional idea of what I could do when it arrived. I wanted to spend time with family and friends. That, however, wouldn’t keep my business relevant or in the minds of potential customers. Since my slow season started earlier than anticipated I had to create a new plan.  That plan included me finishing my book, attending more networking events, vending at conferences and self-educating in preparation for the next season.

pexels-photo-28198.jpg

Multiple streams of income are imperative. Yoga and meditation provide meaning and direction. I love sharing it with other people.  I’ve come to understand it is just a gateway to other opportunities.  In addition to mindfulness services, I offer meditation supplies at events along with my book. I also provide Reiki healing sessions. All are elements under a wellness umbrella. In addition, I am still a CPA and work on contract assignments as needed.

cccatl (141 of 302).jpg

Businesses will sell you anything, including what you do not need. My biggest lessons this year have been related to paying for services I didn’t need. I take accountability because it’s my responsibility to make educated purchases. I quickly came to understand that some businesses will knowingly sell you something of no real value to your business. They are in the business to make money.  I started my business to help, empower and inspire other people which leave no room for misleading others. It’s not necessary.  I believe people are lead to me and I have a spiritual responsibility to handle them with love and care. I learned to do more research on the front end and ask other business owners for referrals.

Leveling up is key.  I’ve been paying my dues and making my rounds. I’ve gotten comfortable in my arena and I’m now starting to see the same faces.  I recently decided it was time for me to find a new circle. My intent is to maintain a presence in the current one but to also put myself in a room with people who can teach me more. This is necessary for my long-term growth and prosperity.

Entrepreneurs

Ask for what you want. I am used to being independent and having to figure it out on my own. Entrepreneurship is all about relationships.  You have to ask for support.  You have to personally invite others to your events.  You have to ask for event and product sponsorships. In the business world asking for what you want is not frowned upon.  This is new territory for me but I am up for the challenge.

The best way to establish yourself as a leader in your industry is to plan your own event. Since I published ’60 Affirmations and Reflections for Entrepreneurs’, I’ve been looking for speaking engagements to promote it. The only roadblock is that I am not known as a speaker,  I am still considered a newbie in this arena. Therefore, I have been turned away more times than I’d like to admit.  I don’t take it personally because businesses have to protect their brand and affiliations. Then one day it hit me, instead of asking others for a seat at their table, why not create my own damn table and movement. If I want to prove I’m a great speaker, then I have to create a speaking event.  This lead to the birth of  ‘Quit Your Job in 90 Days’, an event designed for attendees to walk away with an actionable plan to leave an unfulfilling job. Ever since I made that decision two major opportunities have opened up for other events.  It’s almost like the doors came off the hinges.  Someone actually told me they researched me and they knew my story.  That is the highest honor to have another organization seeking me out to speak to their audience.

Quit Your Job Tour_2 (1).jpg

There is no right way to plan for entrepreneurship.  While there are some overall commonalities that entrepreneurs will face, everyone’s journey will also be different. Hopefully, some can find value in my experiences and keep them in mind in their own journey.  Keep what you need and toss the rest.

Peace and Blessings

pexels-success.jpg